The Two Most Empowering Words For Women That We Want Every Girl To Know....

The Two Most Empowering Words For Women That We Want Every Girl To Know....

The Two Most Empowering Words For Women That We Want Every Girl To Know

by Stephanie Szewczyk

Updated November 24, 2020


We often get asked how we decided to name our business "STRONG self(ie)."

I remember sitting at Panera Bread with Kristen and hashing out ideas for names and the meanings and reason behind starting this gifting business.  After hours of discussion we knew we wanted to empower girls to feel good about themselves, find confidence at a young age, and find the value in just being yourself(ie)!

A week or so later over a glass (or maybe bottle!) of wine was when Kristen asked the magic question, "When did you feel like your strongest self?"  I think we were both slightly embarrassed to say in our mid-30's.  With young daughters of our own, we knew we wanted to help girls believe in themselves at a much younger age than we did.  We liked the name STRONG self and with girls loving to take selfies we came up with "STRONG self(ie)" to appeal to the current generation of girls.



As we continued to evolve our brand we knew our gift boxes had to have a mission and we strongly felt like our company name did too.  This led us to consider what contributed to feeling empowered and this is what stood out the most.

The Power of Our Words

We have all experienced positive and negative effects from the words of other people toward us. But what’s even more powerful are the words we use about ourselves.

"If we understood the awesome power of our words, we would prefer silence to almost anything negative. If we understood the power of our thoughts, we would guard them more closely. In our thoughts and words, we create our own weaknesses and our own strengths. Our limitations and joys begin in our hearts. We can always replace negative with positive." -Betty Eadie

We realized that, to truly feel empowered, we had to learn to say empowering things about and to ourselves. And this made us think about how awesome it would be if every time a customer saw or heard our name, they would be reminded of their own value and strength.

The Two Most Empowering Words For Women 

With more than 1 million words in the English language, there were lots of empowering words to consider:

  • Brilliant
  • Creative
  • Courageous
  • Brave
  • Adventurous
  • Ambitious
  • Motivated
  • Persistent
  • Dedicated
  • Energetic

But two stood out to us as the most empowering words every girl should know: I’m enough.



So we decided to put parentheses around the "IE" in selfie to highlight this secret message.

That really is the core message to all the girls who receive our gift boxes.  We want each of them to find worth in themselves and all they have to offer this world.  Yes, our gift boxes have awesome, fun, trendy products but they also include stickers, confidence cards and marketing to support girls (and their moms!) as they navigate life. 

Will one of our gift boxes change the world?  Maybe, maybe not....but together as a community we are building up all girls that will know sooner than we did that they are enough and the world will be a better place because of it.


I'm Enough Poster - Black and White Version




Or snag one of our hoodies or long sleeve t's to celebrate your girl and help her remember that she's enough!  Purchase STRONG self(ie) merchandise here!


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