The Art of Strategic Shopping at STRONG self(ie) - WINTER 2017

The Art of Strategic Shopping at STRONG self(ie)


We often get asked how we decide what products to include in our STRONG self(ie) subscription boxes. The answer is not a simple one. We take a lot of time reviewing products and learning about the companies that make them. The product also has to reflect our theme and vision for each seasonal box. Products must also support the four corners of self(ie), health(ie), beaut(ie) and funn(ie).

Mermaid Pillow Co.

We knew that magic sequins were trending when we laid our eyes on these pillows from Mermaid Pillow Co. Not surprisingly, we fell in love! We selected pillows from their Uplifting Collection for both the Burst and Bloom boxes. The positive messages and soothing sequins were perfect for both Burst and Bloom boxes. Mermaid Pillow Co is a family owned business and their two young daughters helped design the pillows that are in the boxes.

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Built by being positive…no matter what. We love this saying and the company that lives by this. Please meet, KITSCH! Cassandra Thurswell founded KITSCH at the young age of 25. She is a girl that lives by her beliefs. How can we not include a product that believes that girls are brave, bold, and capable of anything?! Wear your wish on your wrist and go after those dreams!

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12 Benefits

Another family owned business, 12 Benefits, is included in our Burst box this season because who doesn’t love a company that makes awesome products to make us look and feel beautiful! Another bonus…12 Benefits has no sulfates, gluten, salt, formaldehyde based preservatives, or petrochemicals. 12 Benefits is never tested on animals – ever! We think this product is a win all the way around!

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Blissberry Bath

When we met the two awesome women who started Blissberry Bath we felt like we were looking in the mirror. These ladies are just like us… moms, wives, friends and busy people doing something we love! Blissberry Bath has many great products but we chose a rose bath bomb for the Bloom box. The coolest part is that after the girls have fun enriching their skin and relaxing in the tub, a small bottle is revealed with a positive message tucked inside! Yeah…so cool, we know!

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Happy Planner

Planning and staying organized is hard with a full schedule, so when we saw the rose gold stickers from Happy Planner we knew they would be a good fit for our Burst box girls. We hope these brighten up your planners, keep you on track and remind you that you’ve got this!

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STRONG self(ie) Exclusives

Baby, it’s cold outside! We included a pair of cozy socks in the Bloom box. They are cute and adorable and sporting a fox or snowman on your tootsies (with Birks!) is all the rage.

No, we haven’t time-traveled back to 1990, but the hair scrunchie return is kinda like re-living our younger days. Velvet is HOT this holiday season, so we thought combining the two would be fun!

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Fashion Angels

Empowering tween girls to become confident and stylish young women by providing them with experiences that encourage them to believe in themselves, express themselves, and embrace who they are and be proud of what they can do. Well geez!…with a mission that awesome, we had to include a product from Fashion Angels.  We chose the Squad Goal notebook for our Bloom girls. We hope they use this super cute and fun notebook while doing their school work and showing off their smart(ie) selves!

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Nugg Beauty

Nugg Beauty is another women-owned company. Their belief in working hard, doing the right things for the right reasons, while being humble are so refreshing. This lip scrub in the Burst box is perfect during the winter months to keep your lips health(ie). Oh and did we mention that Nugg gives at least 1% of every sale back to the community? Love supporting companies with missions like this!

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STRONG self(ie) Kindness Cards

We also include kindness cards in every box. This helps take our mission #beyondthebox. We believe that strong girls lift other girls up and we encourage you to hand out your kindness cards to friends, family or anyone that needs a pick me up or kind word. Post some on your mirror as a reminder of how valuable you are! Kindness cards are also included in every box for parents to lift up their girls! 

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Shopping for the Season!

We hope you are loving your Winter box of awesomeness and are using all of your products to #strikeyourstrongselfie. We are already strategically shopping for the Spring and Summer boxes and have great products to choose from. Final decisions are being made and we can’t wait to send you more boxes full of empowering and fun products to help you #justdoyou!

To get your Winter STRONG self(ie) box, click here! Quantities are limited so don’t wait! Use BOX10 to receive $10 off your first subscription box! 

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